Chief Marketing Officer
That’s It Fruit
Current board member since January 2023

Elizabeth Pigg brings over two decades of leadership in digital-first marketing and communications, leaving an indelible mark on iconic brands like Ben & Jerry’s, Dove, and AXE during her tenure at Edelman. Elizabeth is a versatile expert in navigating the complexities of the ever changing marketing and communications landscape.
As a respected thought leader, she frequently takes on roles as a keynote speaker, panelist, and judge for prestigious awards such as the Effies and Shorty Awards.
In 2020, Elizabeth joined That's it. as the Chief Marketing Officer, playing a key role in launching the company’s eCommerce, advertising, influencer marketing and social strategy. In 2024, Elizabeth pivoted to the role of Chief Communications Officer, she oversees the complete communications ecosystem, leveraging her passion for delivering compelling and newsworthy narratives to a broader audience.
Beyond her professional pursuits, Elizabeth engages in diverse interests, including playing the viola, singing, voiceover work, and actively serving on the Board of Angels Nest—an organization dedicated to supporting young adults aging out of foster care.